I was approached by costumer Maewyn about helping her develop a logo and banner graphics for use on her website, Maewyn’s Menagerie. We started with a rough concept she had drawn up, and I was given freedom to develop it further.
Her original idea was to have an ‘M’ shaped rune to represent her brand, and some sort of text treatment. The rune started turning into an abstract wolf about the time I associated the top of an ‘M’ with the pointed ears of a wolf or big cat. Since she almost exclusively produces realistic animal masks, it fit quite well, and she loved it. For the text, we chose the font ‘Primitive.’ It has a medieval sort of feel that fits the name of her business quite nicely, as well as providing a nod to hand-crafted quality and high fantasy.
After the logo was nailed down, I added it to banners featuring her costuming. We briefly discussed a tagline for it, and when I offered up the alliterative ‘custom costumes for curious creatures’, we had a winner!